Even here you can easily blow a great deal of money. You have to either know what to do, or be able to explain how to do it. Google Adwords is a must know for advertising. Brad Geddes has created a fantastic "how to" book. I would recommend that you read it slowly, and constantly create ads you may want to run.
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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that AdWords consultant Brad Geddes teaches everyone from small businesses to Fortune companies. Improve Your Profits and Strategies While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.
Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies.
First, read it straight through to learn about the different strategies possible. Once you have read it once, then this book is intended to be a reference book that you can refer back to as you are optimizing your account. Each chapter ends with a best practices section that contains easy-to-comprehend points about the subject material to quickly refresh your memory.
Secondly, the last chapter of this book is a step-by-step guide to getting things done. Refer to that chapter when you are opening or optimizing accounts and follow along. If there is a step where you need more information, simply refer back to the chapter where that topic is covered in detail. By reading and then referring back to this book, implementing new AdWords strategies to optimize your account will save you time and money.
See what industry experts think: Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.
Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.
Advanced Google AdWords