INTERNATIONAL BUSINESS CAVUSGIL KNIGHT RIESENBERGER PDF

A modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

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International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources.

By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. Pearson MyLab Management should only be purchased when required by an instructor.

Instructors, contact your Pearson representative for more information. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Klappentext For courses in Business. Zusammenfassung For courses in Business.

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